How we helped Dr Kalle’s practice attract 3x more patients in just 90 days?
number of bookings more than tripled
marketing costs cut in more than half
practice’s schedule was booked 30 days ahead
revenue generated per €1 invested
The brief
Client overview
Dr Kalle is a next-generation dental practice in Tallinn that focuses not only on teeth but on overall body wellness. The practice’s goal is to provide patients with personalized, science-based, and long-lasting care by identifying and treating the root causes of bite and dental issues.
Challenge
The practice had a strong vision and a distinctive approach, but this wasn’t coming through in their self-managed communication. Potential patients were seeing the ads but not converting into patients. It was clear that the messaging wasn’t resonating with the target audience. We needed to identify the right emotional tone, core problem, and communication style that would connect with potential customers.
Objectives
Together with the practice’s founder, Sven Kalle, we set a clear and measurable goal: to double the number of new patients within three months.
4 new patients per week → 8 new patients per week
A secondary objective was to establish a sustainable, measurable system that would consistently generate high-quality enquiries.
Our role as full-service partner
We acted as the practice’s strategic marketing partner:
Strategy
We implemented our ClinicGrow system and focused exclusively on high-value services: clear aligners and myofunctional therapy.
Website
Step 1: Audit
We began the collaboration with a comprehensive digital marketing audit to understand why previous campaigns hadn’t delivered the desired results.
The analysis revealed several critical weaknesses:
The audit showed that the issue wasn’t limited to ad performance, it affected the entire system, from messaging to conversion tracking.
Step 2: Strategy Development
We created a holistic action plan that unified branding, social media, content marketing, advertising, and the customer journey into one cohesive system.
We analysed the target audience, their main concerns and decision factors, and identified the best opportunities for achieving the practice’s business goals.
We prioritised high-value services — orthodontic aligner treatment and myofunctional therapy and developed a marketing system that operates consistently, measurably, and is results-driven, rather than by trial and error.
Step 3: New Brand and Website
We developed a fresh visual identity and a modern, trust-building website for Dr Kalle’s practice. The new site focused on user experience and converting users to patients by guiding visitors naturally toward booking their first appointment.
Step 4: Messaging and Offer
We crafted messages that spoke directly to the target audience and reflected the practice’s science-based approach. Complex topics like clear aligners and myofunctional therapy were explained clearly and with value, helping people understand the true impact and benefits of the treatments.
Step 5: Advertising Systems
We restructured the Google Ads campaigns and launched Meta ads across Facebook, Instagram, and Messenger platforms. The focus was solely on high-value services, with ads linked to dedicated landing pages so that every euro spent could be tracked and optimised for performance.
Step 6: Content Marketing and Visibility
We launched a consistent content marketing and SEO strategy to increase organic visibility and strengthen Dr Kalle’s position as a thought leader in the field. Analytics and reporting allowed us to measure which content brought in the highest-quality enquiries.
Step 7: ClinicGrow System
We integrated the ClinicGrow patient acquisition system — a solution that connects ads, the website, and the booking flow into one automated, performance-based process, allowing the practice to generate new bookings without daily hands-on involvement.
What is the ClinicGrow system?
ClinicGrow is a proven 6-step system that consistently brings new patients to practices while delivering steady, predictable growth.
It’s built on our years of experience and the proprietary Doping Model™ methodology — combining ads, landing pages, automated booking flow, and performance tracking into one seamless system.
Why practice owners choose the ClinicGrow system?
ClinicGrow isn’t just an advertising service, it’s a scalable growth system that delivers new patients every month and transforms marketing into a predictable investment.
Step 8: Monitoring and Improvement
We analyzed results weekly and refined campaigns, landing pages, and messaging based on performance data. With continuous monitoring and optimization, we knew exactly where to allocate resources and what truly drove results.
Results
At the start of our collaboration, we set a clear goal to double the number of new first visits within three months — from four to eight per week. Thanks to the ClinicGrow system and a comprehensive marketing solution, we significantly exceeded that goal.
300% more bookings
The number of bookings increased from 4 to 12 per week, giving the practice a stable and predictable flow of patients.
Cost per patient acquisition dropped by 51.82%
Optimized ads and precise targeting reduced marketing costs by more than half, significantly improving return on investment.
Calendar booked 30 days ahead
The practice’s calendar was consistently booked at least a month in advance, ensuring stable workload, predictable patient flow, and a satisfied team.
Return on Ad Spend (ROAS): €43.92
For every €1 invested in ads, the practice generated €43.92 in revenue, transforming marketing from an expense into an investment.
Conversion rate increased by 55.14%
The optimized landing pages and refined messaging significantly boosted the booking rate, making the campaigns far more effective.
Cost per click decreased by 25.36%
Accurately targeted campaigns reduced cost per click by a quarter while increasing visibility in a highly competitive market.
In just 3 months, Dr Kalle’s practice achieved results that hadn’t been reached in years. Campaigns became measurable, patient flow stabilized, and every euro invested in marketing started generating tangible returns.
Feedback from Sven Kalle, Founder of Dr Kalle practice
Before working with the Doping Agency, we managed our marketing ourselves, but results were far from great. We had few bookings, and since competition in dentistry is fierce, our ad costs kept increasing.
When the Doping Agency took over our marketing, things changed fast. They simplified our campaigns, kept only the most relevant keywords, and tested new ad formats we’d never used before. Within a few weeks, results were already visible, the ads finally started working as we had hoped.
In three months, our number of new patients tripled while total ad spend increased only slightly. More people who saw our ads actually booked an appointment. Growth exceeded 55%, meaning more visits and a much higher return on investment.
Today, our practice’s calendar is filled at least a month in advance, giving us confidence and long-term stability.
Sven Kalle
Founder and Orthodontist, Dr Kalle practice
